PLANK  

Alcohol Product (Old Made 2015)

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Brief 

Develop a packaging concept; Produce mockup and consider the consumer – functionality and usability; how does the consumer participate with the product. Consider the customer journey and how your product will be

merchandised in store at the point

of sale. 

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Reflection 

The brief required individual work. It was basedon creating a new brand. I accomplished skills with market research, packaging, trends, an understanding of the whisky process and 3D print, I named the Masterbrand “Charred” and the brand name “Plank”, based on the whisky process relating to wood. The logo was created from ground up. I used Photoshop, Illustrator, Maya and Photography throughout my project. As a marketing strategy/ awareness I created a special event for the new product. The assignment taught me how to think about the whole process of making a new brand and product from start to finish. 

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