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PLANK  

Alcohol Product 

Brief 

Develop a packaging concept; Produce mockup and consider the consumer – functionality and usability; how does the consumer participate with the product. Consider the customer journey and how your product will be

merchandised in store at the point

of sale. 

Reflection 

The brief required individual work. It was basedon creating a new brand. I accomplished skills with market research, packaging, trends, an understanding of the whisky process and 3D print, I named the Masterbrand “Charred” and the brand name “Plank”, based on the whisky process relating to wood. The logo was created from ground up. I used Photoshop, Illustrator, Maya and Photography throughout my project. As a marketing strategy/ awareness I created a special event for the new product. The assignment taught me how to think about the whole process of making a new brand and product from start to finish.