Guerilla Promotion 


Make a Guerilla event based on an area of interest. Promote the chosen area. 


The assignment required group work and the chosen area of interest was Cabrammata. As a group we did research on what sparks people’s interest into coming to Cabramatta. We found food was important for visitors, so we played with the idea of food, this involved making posters, insitu and Guerilla advertisements. We did photography as a group. I was in charge of all the Photoshop work. The assignment required our group to think of ways to spark people’s interest and as an idea we came up with a food festival. From completing this assignment I accomplished skills in group work and coumminication. The targeted audience was gen Y (both males and females). 

Group Credit to Xinyu Zhang and Maureen Benedicta