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BREKKIE TWIST   

Cereal Packaging 

About

To analyse commercial packaging categories and examine current packaging trends and market in order to identify an opportunity to differentiate a product in the market place, choose material types and research it. Consider the commercial and audience that you want to make a connection with. Consider: Product range, materials, consumer needs, shopper experience, product experiences (how it is used or consumed, container shapes), unusual, graphic forms, colour, type and reproduction needs. 

Reflection 

This brief required individual work, I accomplished skills within market research, packaging and trends. I used photography, ‘Illustrator’, ‘Photoshop’, and ‘After Effects’ throughout my project. The assignment taught me how to think about the whole process of making a new brand and product from start to finish. Completing the brief allowed me to acquire skills in a number of applications as well as gain great knowledge. I used a DLSR camera to capture myself grabbing the cereal. I used ‘After effects’ to edit the footage and used a prop cloth in the scene to portray ‘coming out of bed’.